Pick based on time to first sale and support burden. You can migrate later; paralysis between platforms costs more than a modest platform fee.
Fees and cash flow
Compare all-in percentages including currency conversion and payout timing. Low headline rates with add-ons can exceed “higher” simple pricing—model a realistic month.
Tax and compliance
Some marketplaces assist with VAT/sales tax collection in certain regions; direct Stripe setups may push more responsibility to you. Read current docs; laws change.
Publish clear refund windows and file formats. Surprise expectations drive disputes that hurt accounts.
Brand, email, and audience ownership
Own your domain and email list even if checkout is hosted. Traffic should be able to find you without a single marketplace URL.
Setup and maintenance
Hosted storefronts ship faster. Custom Stripe + site gives control and engineering cost. Be honest about whether you will maintain SSL, webhooks, and broken links monthly.
Decision prompts
- Do you need affiliates or bundles day one?
- Will you sell in multiple currencies?
- Who handles customer emails when a card fails?
Hybrid: site + hosted checkout
Many sellers use their site for SEO and trust, then link to a proven checkout while they validate demand.
Ship the checkout you can support this month. Upgrade on data, not ego.
FAQ
Which is “better”? Depends on volume, geography, and your technical patience.
Can I switch later? Yes—plan redirects, customer email, and license keys carefully.
Continue first digital sale path and eBook publishing idea.